De Beque, Colo., is little more than an outpost nestled along I-70 as it winds its way through the rugged hills of western Colorado. Clearly visible from the highway is the quirky façade of Kush Gardens, the first recreational pot shop to be approved in Mesa County.
After the resounding passage in November 2012 of Amendment 64, the law which made recreational pot legal in Colorado, many counties and cities in the state quickly placed moratoriums on the commercial growing and retail marketing of cannabis. Mesa County’s Board of Commissioners passed such a moratorium shortly after the election in 2012, but in 2014, officials in De Beque took up the matter and opted to allow commercial pot interests to operate in their town.
A town built on oil and gas, mining and agriculture, De Beque has suffered a series of economic blows, first because of the recession of 2008, then onerous clean air regulations handed down by the EPA which drove up the cost of exploration and extraction of fossil resources, and, most recently, the drop in gas prices which made it unviable for many oil and gas companies to operate in the area. The hemorrhaging of jobs and oil and gas revenues likely made the temptation of cannabis tax revenues irresistible for a town struggling against extinction.
Retail marijuana was not the first choice among De Beque’s stop-gap economic measures. Early in 2014, the town lobbied the state to establish what would be western Colorado’s only gambling casino. After state legislators quashed plans for a casino along the I-70 corridor, in April 2014, residents of De Beque voted narrowly to welcome retail cannabis into their town.
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